I help brands develop their voice and tone to be relatable and authentic. I also shape narratives that connect with the brand's target audience.
Culture-forward content with a clearly defined voice, tone, and narrative.
Safra was a copywriter for DECIEM (The Ordinary, NIOD) and Need Supply Co. and a content strategist for FAUBOURG, Gap, Samsung UK, Zalando, and Harvey Nichols.
Her writing has appeared in The Guardian, The Independent (i),L’Uomo Vogue, Harper’s Bazaar UK, SSENSE, ELLE Canada, Complex, CLASH, i-D, Dazed Digital,Interview, and others.
Innovation is intrinsic. This requires deep introspection and the courage to stand firm in your beliefs, irrespective of what others think. Nurturing an innovative mindset breeds a curiosity that pushes you toward the unknown. When sharing your discoveries, those around you probably won't get them, and that's okay. You'll create powerful things with the ones who do.