Who am I?
Di gal dem sugar!
Just kidding.
Bohemian answer: I’m a mother, writer, trendspotter, idea generator, and lifelong student.
Professional answer: I work with brands navigating youth culture when the signals are noisy, and the stakes are high.
My background began in journalism. As a retail and culture reporter, I spent years covering how youth culture shapes brand narratives—who’s adapting, who’s late, and why. That work sharpened what I do now: interpreting cultural signals and translating them into clarity for decision-makers.
I’m particularly focused on the intersection of these cultures and the Black experience—an area that continues to be underrepresented, misunderstood, and often mishandled at scale.
As you’ll see when checking out my work, I’ve been doing this for a while.
CHECK THE RESUME
Alongside journalism, I’ve spent over 16 years advising and building for global brands, crafting omnichannel strategies for companies with a combined annual revenue exceeding USD $69.36B. My work spans narrative development, tone of voice, cultural positioning, and human-centered content systems.
In plain terms:
I help brands read the room—and move accordingly.Or, colloquially:
I keep my ear to the street with di yout dem.
HOW I CAN HELP
If it’s brand and marketing–focused:
Cultural Interpretation and Relevance
I help brands understand what people care about now and what that means for their positioning.
Brand Narrative and Voice
I shape clear, culturally grounded narratives, tone of voice systems, and messaging that actually resonate.
Strategic Guidance
I support leaders in moments of uncertainty. We don’t look at “what’s trending?” but we explore “what do we do about this?”
If it’s product or experience–focused:
Content Strategy
Guiding teams on how products communicate—what to say, what to simplify, and what to remove.
UX Language and Clarity
Advising on language systems that reduce friction, confusion, and misinterpretation at scale.
Meaning and Usability
Helping teams translate complex ideas into experiences people actually understand and trust.
CLIENTS
EDUCATION
Seneca Polytechnic, Associate of Arts (AA) in Interactive Media Design, 2022-2024
Western Governors University, Bachelor of Science (BS) in Communications, 2025
TOP 5 (dead or alive)
Read on for my top five professional and personal essentials.
RAPPERS
Left to right: AZ, A Tribe Called Quest, Tyler, the Creator, The Lox, A$AP Rocky
SKILLS
CITIES (so far)
Left to right: New York City (USA), London (UK), Normandy (France), Rome (Italy), Florence (Italy)
TOOLS
BOOKS
ROLE MODELS
Left to right: Issa Rae, Pharrell Williams, Spike Lee, Virgil Abloh, Chioma Nnadi