CULTURE FORWARD

READ THE CODES

Helping brands earn culture, not extract from it.

When you’ve earned the right to humble brag cause you’re not wearing an ounce of makeup or photoshop.

What’s my skincare regimen? Sunscreen, ice rollers, CeraVe, and hyaluronic acid serum.

Who am I?

Di gal dem sugar!

Just kidding. (Mostly.)

The Real Answer:

I'm a Cultural Capital Strategist who helps brands navigate youth culture when the signals are noisy and the stakes are high. I turn cultural intelligence into a clear strategic direction.

My background began in journalism. As a retail and culture reporter, I spent years covering how youth culture shapes brand narratives—who's adapting, who's late, and why. That work sharpened what I do now: interpreting cultural signals and translating them into clear, actionable insights for decision-makers.

I'm particularly focused on the intersection of luxury fashion, heritage brands, sportswear (including sneakers and streetwear), and the Black experience—an area that drives global culture but is often misunderstood or mishandled at scale.

As you’ll see when checking out my work, I’ve been doing this for a minute.

CHECK THE RESUME

Alongside journalism, I've spent over 17 years advising, building, and crafting strategies for global brands with a combined annual revenue exceeding USD $69.36B. My cultural translation frameworks have contributed to $27.5M in attributed revenue and guided strategic positioning for Loblaw Companies.
DRIVING CULTURE FORWARD
My work focuses on brand equity protection, risk assessment, and translating cultural movements into measurable business outcomes.
In plain terms:
I help brands read the room—and move accordingly.
Or, colloquially:
I keep my ear to the street with di yout dem.

THE PROBLEMS I SOLVE

Strategic Risk Assessment + Cultural Authentication: the “will this blow up?” validation and the earned, not extracted, roadmap. This is the work that happens before a brand apology.

Cultural Capital Strategy + Narrative Framing + Voice and Tone Architecture: translating cultural movements into positioning that actually lands with the communities that drive market share — not just attention.

You’re borrowing from a culture you don’t understand.

Your brand doesn't land.

Strategic Content Systems + Cultural Experience Design: building communication architectures that make people feel seen, not analyzed.

Your product or experience is culturally tone-deaf — and you know it.