CULTURE FORWARD

READ THE CODES

Helping brands earn culture, not extract from it.

Who am I?

Di gal dem sugar!

Just kidding. (Mostly.)

The Real Answer:

I'm a Narrative Architect and Cultural Strategist who helps brands navigate youth culture when the signals are noisy and the stakes are high. I turn cultural insights into a clear strategic direction.

My background began in journalism. As a fashion and culture reporter, I spent years covering how youth culture shapes brand narratives—who's adapting, who's late, and why. That work sharpened what I do now: interpreting cultural signals and translating them into clear, actionable insights for decision-makers.

I'm particularly focused on the intersection of luxury fashion, heritage, sportswear, and the Black experience—an area that drives global culture but is often misunderstood or mishandled at scale.

View my work. I’ve been doing this for a minute.

CHECK THE RESUME

Alongside journalism, I've spent over 17 years advising, building, and crafting strategies for global brands with a combined annual revenue exceeding USD $69.36B. My cultural translation frameworks have contributed to $27.5M in attributed revenue and guided strategic positioning for Loblaw Companies.

DRIVING CULTURE FORWARD

My work focuses on brand equity protection, risk assessment, and translating cultural movements into measurable business outcomes.

In plain terms:
I help brands read the room—and move accordingly.

Or, colloquially:
I keep my ear to the street with di yout dem.

"I help brands earn culture, not extract from it."

THE PROBLEMS I SOLVE

Cultural Assessment + Authentication: the “will this blow up?” validation and the earned, not extracted, roadmap. This is the work that happens before a brand apology.

Cultural Strategy + Narrative: translating cultural movements into positioning that actually lands with the communities that drive market share — not just attention.

You’re borrowing from a culture you don’t understand.

Your brand doesn't land.

Cultural Storytelling + Experience Design: building communication architectures that make people feel seen, not analyzed.

Your product or experience is culturally tone-deaf — and you know it.