Safra Ducreay is a cultural capital strategist who tells brands when their moves in youth culture—across luxury fashion, sneakers, sportswear, streetwear, and hip-hop—will build equity, before it's obvious.

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Need Supply Co.

Need Supply Co.

Little Kim Louis Vuitton David Lachapelle

Fashion & Hip-Hop

Highsnobiety logo

Highsnobiety

Goat Greatest Magazine image

Greatest

Burna Boy Image

SSENSE

i-D magazine logo image

i-D

Dazed and Confused logo image

Dazed

Interview mag logo image

Interview

ELLE Canada logo image

ELLE Canada

harper's bazaar uk logo image

Harper’s Bazaar UK

Clash music magazine logo image

Clash Music

Hot New Hip Hop logo image

Hot New Hip Hop

Young Rick Rubin Safra Piece

Music & Culture

All Hip Hop website logo image

Allhiphop.com

The Independent newspaper image

The Independent

Vogue Italia logo image

Vogue Italia

Paolo Roldan via his instagram

The Block

Complex magazine logo image

Complex

VIBE magazine logo image

VIBE

Al Pereira/Michael Ochs Archives/Getty Image

Format

xxl magazine logo image

XXL

The Guardian newspaper image

The Guardian

Zalando Beyonce Ivy Park image

Zalando x IVY PARK

Red Bull 20 Before 15 image

Red Bull #20Before15

 
Lemar and Dauly shirt

Lemar & Dauley

All Def Digital Lil Uzi Vert Image

All Def Digital