Safra Ducreay is a cultural capital strategist and strategic advisor who tells brands when their moves in youth culture—across luxury fashion, sneakers, sportswear, streetwear, and hip-hop—will build equity, before it's obvious.
Click on the images below to view previous work.
COPYWRITING
A lot of this work consists of creative copy, product writing, and editorial content with an omnichannel focus.
Loblaw
Need Supply Co.
Fashion Product Editorial
Highsnobiety
DECIEM
Greatest
Faubourg
SSENSE
CONTENT DESIGN
Content design, UX writing, content strategy, and design thinking
The Ordinary UX
Expressions UX
Muses UX
Shoppers Drug Mart UX
Gap UX
BPTN UX
No Stress UX
JOURNALISM
My most prominent work is as a trend-spotter, forecaster, and future seer.
i-D
Dazed
Interview
ELLE Canada
Harper’s Bazaar UK
Clash Music
Hot New Hip Hop
Read Drake Interview
All Hip Hop
The Independent
Vogue Italia
The Block
Complex
VIBE
Format
XXL
The Guardian
SOCIAL & DIGITAL STRATEGY
Social media marketing, online community management, and digital public relations.
Huawei P10
Zalando x IVY PARK
Visa x Rio 2016
Gap International
The Craft Channel
Red Bull #20Before15
Lemar and Dauley
INFLUENCER MARKETING
Influencer marketing projects for brands that are light years ahead of the competition.
Adobe Road To Max
Samsung VR
Gap Styld.By
SCRIPT WRITING
Flexing my multidisciplinary muscle.
All Def Digital
GENNEXT Bank
ANIMATION
I’m not a visual designer, but I know my way around Adobe Creative Suite.
Animation Work