EXPRESSIONS CAFE
GENNEXT is a student video production project developed at Seneca Polytechnic, bringing a creative brief to life as a concept bank commercial. Your future, your bank.
Team: Safra Ducreay, Thalia ortega and Xiaoyan Lyu
Skills: Brand Narrative, Brand Positioning, Brand Strategy
Tools: AdobeXD, Adobe Illustrator, Google Workspace, Discord
THE CHALLENGE
Expressions wanted to stand out by creating a personal and welcoming brand in the coffee industry. The challenge was to build a consistent visual identity that reflected inclusivity, culture, and human connection.
THE STRATEGY
Expressions prioritized customer relationships. Our team created clear brand guidelines to ensure a consistent look and feel, using design and storytelling to deepen the brand’s meaning.
THE SOLUTION
The final guidelines highlight a thoughtful design, with multicolored feathers symbolizing inclusivity. Rules for logo use, typography, and color ensure a unified brand experience that’s both high-end and inviting.
GAP UX
BPTN