GREATEST MAGAZINE
GOAT Group is the world's leading platform for authentic sneakers, apparel, and accessories. Its biannual print magazine GREATEST profiles individuals at the forefront of global culture, sitting at the intersection of sneaker culture, streetwear, sport, and fashion.
Commissioned by GREATEST to identify and profile emerging and established cultural figures including Nigel Sylvester and Daily Paper, bringing cultural intelligence and narrative strategy to one of the most culturally specific editorial platforms in the sneaker and streetwear world.
Skills: Cultural Strategy, Cultural Forecasting, Cultural Narrative