SSENSE
SSENSE is one of the world's most culturally authoritative luxury fashion platforms. It’s the destination where Carhartt WIP sits alongside Maison Margiela, where emerging designers share space with established houses, and where cultural credibility is the only currency that matters.
Being commissioned by SSENSE is not a content brief. It is a signal of cultural trust.
In 2018, I was commissioned to profile Burna Boy — then an emerging force in Afrobeats whose cultural gravity was already being felt before the mainstream had caught up. I spent a full day with his team in Los Angeles, producing what ran as a cover story for the platform.
Within two years Burna Boy had won a Grammy, sold out arenas globally, and become one of the most significant artists of his generation. This is what Cultural Forecasting looks like in practice — identifying the weight of a cultural figure before the moment arrives, and building a narrative that holds when it does.
Skills: Cultural Strategy, Cultural Forecasting, Brand Narrative, Editorial Direction.
BURNA BOY
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The Ordinary