CULTURE FORWARD

The Craft Channel

The Craft Channel was a popular live-streaming home shopping network in London. It was a start-up with a devoted fanbase and shows hosted by local arts-and-crafts personalities.

As the Social Media Director, I led social media strategy and execution for The Craft Channel's Instagram and Facebook pages. I had complete creative freedom and worked closely with our in-house designer to create visuals for all socials. I developed content for different formats and experimented with campaign ideas to drive engagement.

Skills: Brand Strategy, Brand Narrative, Community Strategy, Brand Voice