CULTURE FORWARD

In the Loops was commissioned by The Guardian—one of the world's most widely read newspapers—to profile the female producers reshaping hip hop, including WondaGurl, Trakgirl, and Tokimonsta. Published in 2018 at a moment when the conversation around women in music production was just beginning to reach mainstream audiences, the piece identified a cultural shift before it became obvious.

This is cultural forecasting in practice. Commissioned by a global institution. Written before the moment peaked.

Skills: Cultural Strategy, Cultural Forecasting, Cultural Narrative.

THE GUARDIAN