THE INDEPENDENT

Take It to the Streets was commissioned by Alexander Fury, then fashion editor of The Independent, now Fashion Features Director of AnOther Magazine and Men's Critic of the Financial Times. The piece examined the convergence of streetwear and high fashion at a moment when mainstream fashion media had not yet named what was happening.

This was 2013. The Louis Vuitton x Supreme collaboration that defined the cultural moment did not happen until 2017. The Gucci and Palace collaboration came later. The Balenciaga streetwear pivot came later. This piece was written before any of those moments made the convergence obvious.

Skills: Cultural Strategy, Cultural Forecasting, Brand Narrative.