Brand Narrative and Editorial Strategy for Luxury Fashion
Early brand narrative and editorial strategy work across some of the most culturally significant fashion retailers in the UK and the Middle East, including Selfridges and Co., Harvey Nichols, COS, Boutique 1 Dubai, and Topman, building brand voice and cultural positioning for luxury and contemporary fashion brands before omnichannel retail storytelling had a name.
The work spanned trend reporting, brand narrative, editorial direction, and cultural positioning across international markets, at a moment when the gap between a brand's identity and its language was where cultural authority was won or lost.
Skills: Brand Narrative, Brand Voice, Fashion Trend Forecasting, Brand Positioning
Broken Heel Diaries
Harvey Nichols
Boutique1
TOPMAN MAGAZINE
GREATEST
FAUBOURG